Woman launches ‘healthy’ chocolate to help beat PMS
A Boston woman has launched a new healthy chocolate company which specializes in healthy, vegan treats, which are targeted at women suffering from pre-menstrual sugar cravings.
Tania Green, the creator of the gluten-free, all-natural, vegan PMS Bites, has turned to crowdsourcing website Kickstarter in order to fund her new food-focused venture – and has already managed to raise more than €4,409 in just ten hours.
‘We have all been there: boobs swell, stomach bloats, feelings hurt, friends and significant others become annoying, work becomes overwhelming, and the only relief seems to be a pound of chocolate and a good cry,’ she said on the site.
‘Pre-menstrual Syndrome (PMS) is a real problem—and it bites. Eighty to ninety percent of women suffer from PMS, and thirty to forty percent find symptoms debilitating enough to interfere with their everyday lives.’
After struggling through years of unwanted PMS-related symptoms herself, including violent mood swings, fatigue, bloating and persistent food cravings, Tania decided to take matters into her own hands and implement a number of lifestyle changes which she hoped would help her to conquer the impact of her monthly cycle.
‘I asked myself how I could fix this huge problem in my life,’ she explained in her PMS Bites video ad. ‘I exercised more, even when I didn’t feel like it, I would eat healthier, drink way less caffeine and get a ton of sleep.
‘All of those things worked, but cravings sucked the most. I would reach for cookies, brownies, and, while it satisfied me in the moment, later on I would feel guilty and my energy would drop.’
With a lack of readily available healthy treats in her cupboards, the entrepreneur decided to concoct the ideal antidote to her seemingly endless food cravings herself, focusing on healthy, natural ingredients which would create a delicious delicacy – without the added sugar and calories.
‘I went into my kitchen one day and threw a bunch of stuff into a bowl,’ she added. ‘Dates, cocoa powder, oats; I wanted it to be as healthy as possible.
‘I started to experiment, and after a lot of trial and error – I mean a lot of hours in the kitchen – I bit into this thing and thought, “my god, finally, a treat that I can crave, enjoy, and feel no regrets”.’